RAVONE

Brand & Visual Identity, Product Design

RAVONE is a premium leatherwear brand that blends timeless design with Persian craftsmanship, created to inspire confidence and export elegance.

Logo Design Typography System Color Palette & Visual Language Tagline & Messaging Style Social Media Visual Templates

Phase	Duration	Deliverables	Status
Brand DiscoverY & Naming	Week 1	Initial market research, brand value discovery, and naming the brand “RAVONE.”	Completed
Strstegic Positioning	Ongoing	Developing brand persona, tone of voice, and positioning strategy.	Ongoing
Core Visual Identity	Week 3	Logo design, typography selection, color palette creation, and visual identity foundations.	Completed
Brand Application & Touchpoints	Week 4	Designing brand assets (tags, labels, packaging), and developing the brand kit.	Completed
Brand Guidlines Finalization	Ongoing	Finalizing the brand guideline (Brand Book) for consistent use across all platforms.	Ongoing
Digital Launch Preparation	Ongoing	Preparing digital presence (website, social media), and consulting for product launch and export readiness.	Ongoing

Role	Responsibilities	Impact
Brand Identity Designer	• Designed the full visual identity system including logo, typography, and color palette • Developed visual assets such as packaging, tags, and labels aligned with brand values • Created a cohesive brand guideline to ensure consistent application across platforms	Established a unique and professional visual language that elevated the brand’s perception
Visual Strategist & Co-Creator	• Co-developed the brand’s positioning, personality, and tone of voice • Advised on strategic design decisions to align visuals with brand narrative and market goals • Collaborated in building a scalable visual identity system for local and international markets	Strengthened the brand’s storytelling and strategic clarity for diverse audiences

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